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Projects on MBA Marketing 
Foreign Direct Investments in Developing Countries (Management Project)
One of the most important notions of our world is “globalization” which affects the lives of human beings in several ways. It is a concept which removes boundaries and limits; therefore, involves a
Green Supply Chain Management in Thailand: An Investigation of the Use in the Electrical and Electronics Industry (Management Project)
The objective with this project is to clarify the advantages – both economic and environmental – that companies in the
Central Purchasing at Stora Enso: A Survey of the Supplier Relations (Management Project)
The purpose of this study is to investigate the suppliers’ view of their relation to Stora Enso. The study focuses on the relation between the central purchasing unit of
Maintaining Competitiveness Through Strategic Alliances: Case Study of Equity Bank Kenya (Management Project)
Background: The Kenyan financial sector has recently been growing at high rate due to the inclusion of individuals who previously were unable access banking services. This has led to a competitive situation where
Sales and Marketing Strategy in the IT Industry – Collaborating with Independent Software Vendors (Management Project)
The IT industry is characterised by rapid changes and an increased level of consolidation and competition. Hardware and software developers are moving away from proprietary technologies to open-standards based technology. This makes it more difficult for large hardware vendors, such … Read more »
Cross-functional Co-operation for Improved Product Development: A Case Study (Management Project)
The purpose of this project is to identify and analyze relevant dimensions of cooperation between design and production related to product development. The study also focuses on suggesting improvements of the co-operation dimensions between
The Influence of Career Identity and Social Networks on Career Transition Magnitude (Management Project)
Increasingly, scholars and journalists are suggesting that there is a trend toward greater magnitude in career transitions signified by the crossing of career boundaries (such as
Effects of Performance Schedules on Event Ticket Sales (Management Project)
Event scheduling is one of many important decisions facing event marketers in the entertainment industry (i.e., how should multiple performances be scheduled across markets, across venues, and over time?). While there is
Influencing Consumers’ Preferences (Management Project)
This project comprises a series of three essays that investigate the influence of consumers’ mental construal and information processing on product evaluations. In the first essay, we examine
Marketing of Digital Products (Management Project)
This project comprises of three essays that theoretically and empirically investigate the marketing of digital products, which are information products such as newspapers and books sold in both
The Influence of Consumer Motivations on Consumption Intentions and Behavior (Management Project)
This Project comprises two essays that investigate how consumers’ different motivations affect their cognitive responses and consumption behavior. Essay 1 shows that consumers’ motivation to
E-commerce: A study on women’s online purchasing behavior (Management Project)
Purpose: The purpose of this project is to map out the present behavior of women between 40-55 years concerning Internet shopping. Furthermore, the research aims at finding and analyzing factors that might help marketers when
Complexity of Air Freight Networks (Management Project)
Companies face competition that comes at them from different directions in the current environment of globalization, deregulation and the push for greater mass customization of products, which still can be
CRM in Fashion Companies for men’s wear (Management Project)
Problem: The Fashion industry is a highly discussed issue today, and as it is very competitive, the awareness among consumers, especially male consumers, has increased. Through a preliminary research conducted by the authors, it was evident that creating
BUSINESS PLAN: Import, Export and Car Trading Company (Management Project)
Being entrepreneurial is pathly being creative. This Project presents a business plan of BEFCO Trading Ltd geared towards solving a problem in the
Blog Marketing – A Consumer Perspective (Management Project)
The phenomenon of blogs is growing rapidly and is expected to increase even in a more rapid pace. As Wright discuss; blogs provides a new way of communicating with customers, as customers want to be talked with. Companies have newly … Read more »
The Effectiveness of Seller Credibility Systems in the Online Auction Market (Management Project)
The Internet has turned out to be an appealing place for doing business, with its unprecedented ability to bring together a large number of buyers and sellers, cover a wide scale of market and automate transaction processes, etc. However, this … Read more »
Essays on New Product Development (Management Project)
This project report comprises three essays that theoretically and empirically investigate three managerial relevant issues in new product development. In the first essay, our focus is to develop a methodology that allows manufacturers to
Study of Emotions and Behavioral Intentions in Upscale Restaurants (Management Project)
The physical environment may be an important determinant of customer satisfaction and subsequent behavior when services are consumed primarily for hedonic purposes and customers spend moderate to long periods of time in the physical surroundings. An example of this phenomenon … Read more »
Achieving Successful Cross-Cultural and Management Integration: The experience of Lenovo and IBM (Management Project)
With social structure and technology rapidly changing, business globalization has been regarded as a worldwide trend. While there have been many cases and literature on management of culture integration for merger and acquisition from a Western perspective, few have discussed … Read more »